Accounting Bachelor of Commerce, Alexandria University

Creating and Developing 

Brands : 

Brand strategy  

Brand essence 

Brand positioning 

Brand personality  

Competitive analysis 

Customer profiles 

Brand tagline 

Brand Audit 

Logo design 

Style guide 

Web design 

Brand Messaging 

Web development 

Company profile 

Crafting and Narrating the 

Marketing Story :   

writing a narrative text for the 

story  

presenting a visual concept for 

storytelling   

Content creation 

Marketing content 

Website content  

Social media platform content 

Video content 

Presentation content 

Data Analysis Skills :   

Designing and developing 

artificial intelligence models to 

meet project requirements.   

Sales System Development :  

Creating steps and models to 

achieve sales   

Objectives and build positive 

customer relationships.    

SOCIAL MEDIA 

Instagram  

TikTok  

Facebook  

Twitter  

Meta Ads  

Google Ads 

TikTok Ads 

Twitter Ads 

COMPUTER SKILLS  

Adobe Photoshop 

Adobe Illustrator 

Adobe Premiere Pro 

Microsoft Office  

AI -platform  

MY PROCESS    BRAND STRATEGY    

Brand purpose  

* Create and formulate a purpose that unites the efforts and resources of 

the brand  

Brand vision   

* Building a strategic vision for the brand and turning it into a measurable 

executive plan 

Brand values  

* Building and defining the core values and principles of the brand that 

guide the communications, behaviors and decisions of people inside and 

outside the organization. (Do, and don't) 

Target audience  

Collecting data and information about the public and dividing them into  

5 levels  

* Objectives: identify the desires and needs sought by the audience in 

terms of relevance to the brand  

* Challenges: identify the challenges faced by the public in terms of 

relation to the services and products provided by the brand  

* Feelings: understanding and analyzing the negative feelings resulting 

from the challenges faced by the public in terms of services and products  

* Public decision: clarifying the nature and quality of the decision taken 

by the public to request a service or product.  

* Communication style: identifying key and pivotal points in the 

appropriate communication style with the public in all communication 

tools and Means. 

Market analysis 

* Strengths and weaknesses: identify the strengths and weaknesses of 

competitors  

* Difference: identify and clarify the difference between the brand and 

competitors  

* Point of excellence: identify and clarify the competitive advantage that 

distinguishes the brand from competitors 

Brand objectives  

 Defining the brand's goals and dividing them into four priority levels  

* Now : define the goals that we start with now, the easy one with the 

highest impact  

* Processing: preparing and preparing high-impact difficult targets 

* Postponement: postponing easy low-impact goals 

* Exclusion: exclusion of difficult low-impact targets 

Brand personality  

Draw the character of the sign by three  

* Main strength: identify the main strength of the brand personality  

* Impact: determine the way in which the brand affects the audience  

* Weaknesses: identify the weaknesses of the brand personality to take 

into account 

Brand Voice 

 Identification and selection of a convincing voice used by the brand in 

communicating with the public 

Brand tagline  

 Draw a mental map with all the appropriate words that can be used in 

tagline 

* Mandatory slogans: drafting mandatory slogans calling the public to 

take action  

* Descriptive slogans: formulate descriptive slogans describing services 

and products 

* Preferential slogans: drafting preferential slogans that demonstrate the 

brand's excellence  

* Provocative slogans: drafting provocative slogans that invite the public 

to interact with them 

* Specific slogans: the formulation of specific slogans that define the 

nature or field of work